In August 1986 Billy Pittard founded Pittard Design as a one-man design shop with big plans in mind. He had moved to Los Angeles in 1984 with the intention of establishing a new type of business to provide on-screen design and communications for the entertainment and media industries. He saw the growth of cable TV and the development of new digital tools as significant new opportunities in the marketplace. His vision was to grow the business according to the needs of the marketplace and foresaw the possibility of a large team of top creative professionals working in multiple locations on all types of screens including television, film and computer screens.
In 1988, he took on Ed Sullivan as a partner and changed the name of the business to Pittard Sullivan. The two shared responsibilities for running the business until 1992 when responsibilities were divided and Pittard became Chief Creative Officer and Sullivan took on sales management, while both continued to share executive responsibilities.
Known for its outstanding creative staff, the company evolved into a full-service creative organization that offered strategic planning for marketing communications, branding, design, and advertising in all media. The company led the industry in the development of new services and the integration of “brand across platforms.” The company was widely recognized as the leader for large-scale branding efforts that encompassed multiple platforms.
The company was recognized as the go-to company for high-end interactive design and provided pioneering work for many groundbreaking new technologies and services such as TiVo, AOL broadband, and DirecTV.
Pittard Sullivan enjoyed the unusual distinction of having one of the only long-term contracts for design services with any U.S. broadcast network by providing all the on-air graphics and branding for CBS for eight years.
The company was the leading source for main titles for television and film. For several years, approximately one out of five primetime television programs started with a Pittard Sullivan main title.
During its peak, Pittard Sullivan grossed over $40 million per year with two hundred employees and maintained offices in Los Angeles, New York, London, and Munich. Along the way there were also offices in Hong Kong and Paris.
In early 2000 the company’s main clients were television networks, telecommunications companies, and new media companies. The dot com crash caused its clients to severely cut back or cancel the work they had contracted with the company. The sudden drop-off in business caused the company to close its doors in early 2001 along with many others that had been providing services to this sector.