Team Dynamics

November 17, 2009

You can’t put a random bunch of people together and expect them to be able to successfully collaborate on a creative project. You need a few fundamental elements in place. You need the right people in the right roles, good processes that assure on-target results, and a good structure to facilitate it all. Let’s start [...]

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Assign a project leader. Please!

October 22, 2009

An orchestra needs a conductor, a movie needs a director, and a project needs a leader. No matter what the title, the project leader is the one person who coordinates the direction of the project, and is empowered to make decisions and take action. A project leader usually has internal or external clients to answer [...]

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Define the Target

October 1, 2009

An effective creative collaboration starts with a clearly defined target. A written creative brief helps all involved parties to literally get on the same page about what needs to be accomplished. The brief should be specific enough to help everyone understand what success will look like, and broad enough to foster innovative or unexpected solutions. [...]

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Creative Collaboration

September 25, 2009

1+1=3 is the magic of creative collaboration, but all too often 1+1<2 is what people actually experience. Creative excellence can be as elusive as trying to grab a handful of fog, but with the right approach, it’s possible to achieve great creative results time after time. Creativity and creative collaboration are not all that mysterious [...]

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Nurturing Creativity

August 11, 2009

Judging by the wealth of articles in current business magazines, creativity is at last recognized as one of the most important processes in business. At the same time, it remains one of the trickiest to manage. Creativity just doesn’t lend itself to routine management like other business processes. Creativity really comes down to some pretty [...]

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Imagine the Possibilities

August 7, 2009

Developing a solution to a creative assignment means just that: developing A solution – just one. So that means we’re eliminating an entire universe of other potential solutions. What gems are we leaving behind? I suppose it’s human nature that over time we learn what works for us in various situations, and we become less aware [...]

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Sweet Inspiration

August 3, 2009

Inspiration can come in many forms and from many places. It can come from daydreaming, or seeing someone do some amazing thing, or even being faced with a seemingly impossible situation. But it always has to do with suddenly seeing things in a new way. Something happens inside our imaginations and we suddenly see a [...]

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Philosophy of ZOOOOS

July 17, 2009

ZOOOOS is a system for controlling interactive media – particularly DVD. But why do we need ZOOOOS? Doesn’t DVD already have a control system? Yes, every DVD player comes with a remote control. The problem is that DVD remote controls and in many cases DVDs themselves are excessively complicated and this greatly diminishes usability and [...]

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